When is National Mail Order Catalog Day?
Friday August 18thDAY | AUGUST 18 | NATIONAL MAIL ORDER CATALOG CATALOG DAY | AUGUST 18 | CATALOG DAY | AUGUST 18 | AUGUST 18 | AUGUST 18 | CATALOG DAY.
On August 18th, National Mail Order Catalog Day, which is once one of the most popular ways of shopping is remembered each year.
This day marks the first Montgomery Wards mail order catalog's first anniversary. Aaron Montgomery Ward of Chicago created a catalog that could be ordered by mail on this day in 1872. He wanted to ban the middleman from buying and selling. As a result, he also dramatically reduced prices.
The first catalog contained an 8 by 12-inch single sheet of paper. Ward included the products for purchase, price list, and ordering instructions on it. The Montgomery Wards single-page list of products grew into a 540 page illustrated book with over 20,000 items before long.
Montgomery Wards' plan didn't take long for enterprising stores to imitate Montgomery Wards' idea. Richard Warren Sears, a well-known retailer, mailed his catalog in 1896. As others entered the field, catalog sales increased. Catalog sales of major United States companies exceeded more than $250 million in postal revenue by 1971.
